The Buy Now button signals purchase intent — yet most Shopify themes restrict how you can use it.

This Shopify custom code gives you full control over the Buy Now button, allowing you to change the text, background color, text color, and border styling so it matches your brand and conversion strategy. Whether you want more urgency (Order Now, Get It Today) or higher visibility with contrast and borders, this code lets you optimize the CTA without installing any apps.

Built with lightweight CSS and Liquid, it uses Shopify’s native Buy Now functionality and won’t affect speed or Core Web Vitals.

If Buy Now drives sales, you should control how it looks and reads.